Wharton Stories: Global
Understanding and Marketing to the Chinese Consumer
A three-day joint Global Modular Course blends classroom knowledge and cultural learning for MBA students from Wharton and Peking University’s Guanghua School of Management.
Image: An expert in competitive strategies, market entry, targeted pricing and other pricing strategies, Prof. John Zhang shared his insights with students in “Marketing in Emerging Economies: Understanding and Marketing to the Chinese Consumer.”










