Wharton Stories: Marketing

Retailers today are battling for customers who are increasingly picky about their shopping experience. At the 2019 Wharton Women Annual Dinner, the SVP for Walmart Fashion and Wharton alum shared her 3 strategies for successful brand expansion.

Wharton Women Learn How Denise Incandela Transformed Fashion at Walmart

Jason Lepes, WG’20, is combining his passion for food and cooking with new business skills to help grow the startup Foodkick.

A Passion for Food Led this Foodkick Co-Founder to Wharton

Through two elective courses, an elaborate simulation, two books, and a Global Business Week in Finland and Sweden, Marketing Prof. Peter Fader offers EMBA students many opportunities to learn how customer centricity can drive profits.

What this Wharton Professor Wants Students to Know About Customer Centricity

After working the analytical side of marketing for years, Joy Sun, WG’19, saw the value in building out her broader marketing skills through a Wharton MBA.

Why This Aspiring Marketing Leader Decided to Upskill with an MBA Degree

Cheryl Tamas, WG’19, and John Tamas, WG’19, saw value in earning their MBAs, together, from Wharton to fill in knowledge gaps and accelerate their careers.

Why This Couple Came to Wharton’s MBA Program for Executives Together

“We’re trying to ultimately connect this effort to sales growth. If we’re not protecting more people with the dollars to spread the word, then it wasn’t a good investment.”

Why These CMOs Choose to Invest in Pricey Super Bowl Advertisements

“We’re not going to judge ourselves by the least happy customer. We’re going to judge ourselves by the most valuable customers.”

Customer Centricity: Why Companies Should Play a Long Game Strategy

“Before getting my MBA, I didn’t believe I had the credentials for a CMO role. After Wharton, I felt a lot more confident that I understood the complexity involved at that level and was ready to make a change.”

How PetSmart CMO Josh Kanter Used Wharton’s EMBA Program to Advance to the C-Suite

Gayatri Karandikar, WG’19, spent a summer at PepsiCo as a global strategy intern, reflecting on oats, healthy food innovation, and cultural awareness as she combines her passion for nutrition with global business knowledge.

How a Personal Journey to Nutritional Balance Led This MBA to the Food Industry

Founder of Laguna Beach Textile Company, Danny Meurer, WG’17, is aiming to secure brand longevity by taking a different business approach to other fast-growing digital retail brands.

4 Key Differentiators in a Lean Approach to Founding a Digital Brand, from a Startup Challenge Semi-Finalist