Wharton Stories: Marketing

NHL media strategist Louis Gilbert, G’19, WG’19, is developing a local fanbase for hockey in China, where the sport is growing in popularity.

Growing Hockey in China from the Ground Up

The winner of the 2020 Penn Wharton Entrepreneurship Startup Challenge is a timely telehealth platform for pet parents founded by Felicity Johnson, WG’20.

MBA Startup ‘My Virtual Veterinarian’ Delivers Remote Pet Care

Tanusri Balla, a senior in the M&T Program, shared how being a Wharton 101 TA and Co-Chair of Wharton Council enabled her to positively impact the freshman experience.

How This Undergrad Revamped the Club Recruitment Process for Wharton Freshmen

Wharton experts weigh in on the global economy, online teaching, remote work, and flattening the curve of COVID-19 impact.

Faculty Insights: How to Lead and Work Through a Pandemic

Different kinds of smiles can indicate an employee’s true motivation, according to research from Marketing Prof. Patti Williams.

The Implications of Smiling at Work

The 24-hour competition pushed students of all backgrounds to practice teamwork, experimentation, and forward thinking as they brainstormed brand solutions for Ralph Lauren.

Creating Space for Creativity: Wharton’s IDEATHON 2020

5 Online Dating Trends from OKCupid CEO

Kerhyl Gantt, WG’19, credits Wharton’s EMBA Program with giving her the knowledge, perspective, and confidence to take on a newly created role at Nike as digital brand director of the Jordan Brand in North America.

How This Alumna Is Using Her Wharton MBA to Drive Digital Brand Strategy at Nike

“Everyone is genuinely interested in each other and our life journeys. Students are here to build a community that is unlike anything I’ve ever experienced,” said Rana Ara, WG’20, who spent 10 years as a fashion designer before transitioning to marketing.

Why Wharton’s EMBA Program is the Right Fit for this Marketing Executive

At this year’s MARC Conference, undergrads heard from Wharton alum and Christian Lacroix CEO Nicolas Topiol on how he helped revive the luxury fashion house post-bankruptcy.

4 Brand Strategies That Put Christian Lacroix Back on the Runway