Wharton’s Online Journal Launches Israel Edition

Professors of Marketing Jerry Wind and David Reibstein
Professors of Marketing Jerry Wind and David Reibstein

Knowledge@Wharton adds Israel to its global knowledge network, extending its award-winning online research and business analysis. Knowledge@Wharton, the award-winning online research and business analysis journal of the Wharton School of the University of Pennsylvania, on October 12, 2012, launched Israel Knowledge@Wharton, supplementing a network that already includes Spanish, Portuguese, Chinese, Indian and Arabic editions along with the U.S. based parent site. The site, which is free and published in English, will include articles that focus on Israeli innovation and entrepreneurship, among other topics.

“Through Knowledge@Wharton, the Wharton School shows its commitment to providing knowledge that can help industries and communities around the world,” said Wharton Dean Thomas S. Robertson. “The launch of Israel Knowledge@Wharton will provide unique opportunities for a deeper understanding of Israel’s economy, which plays such a significant role in today’s inter-connected global market.”

Israel Knowledge@Wharton is led by an advisory board co-chaired by Professors of Marketing Jerry Wind and David Reibstein. “Israel is a vibrant part of the world’s economy. It is essential we have a view into its developments and contributions to the Middle East region,” said Prof. Reibstein, the Woodside Professor of Marketing. Lauder Professor of Marketing, Jerry Wind added, “Innovations affecting industries all around the globe are emanating from Israel, and Israel Knowledge@Wharton will play a welcome role in disseminating this knowledge.”

Originally published on the Wharton News site October 12, 2012. Read the original story: http://news.wharton.upenn.edu/press-releases/2012/10/wharton-schools-online-journal-knowledgewharton-launches-israel-edition/