Wharton Entrepreneurs Workshop #30 — “Doing It: Experiences from a Founder” with Andrew Trader, Serial Entrepreneur and Co-founder of Zynga

In this Wharton Entrepreneurs Workshop, serial entrepreneur and Zynga cofounder Andrew Trader sheds light on key issues every entrepreneur faces.

Drawing from his background as a successful entrepreneur as well as his tenure at Maveron, Andrew shares his insights about the challenges and issues he and his co-founders at Zynga confronted during the company’s early days, including:

  • working out the first phases of Zynga’s marketing strategy
  • turning the corner from product creation to product commercialization
  • speed bumps to avoid in hiring and compensating early personnel
  • challenges in uncertain business models
  • how data-driven insights drove the product and business
  • managing to profitability

Watch the workshop in its entirety below:

Posted: July 31, 2013

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