New Book Explores Significance and Impact of “Global Turning Points”

Global Turning PointsA new book, co-authored by the director of the Lauder Institute, Mauro F. Guillen and University of Madrid economist and professor, Emilio Ontiveros, explores the social, economic and political game-changing events that foreshadow the business and economic challenges the world will face in the 21st Century. The book was published in September 2012 through Cambridge University Press, Global Turning Points, Understanding the Challenges for Business in the 21st Century.

“The world is very different now than it was a century ago or even a decade ago. Emerging economies now represent half of the global economy, and their companies are taking over major industries, even in high-technology fields. During the next few decades, India will be the biggest country in terms of population, China the largest in output, and the United States the richest among the major economies on a per capita income basis,” says Guillen. “The world is replete with uncertainty and complexity. Economies and global businesses will have to adapt if they want to succeed in these new environments and these shifts are something the world’s Business Schools will have to prepare MBA graduates for. It’s a very different world now.”

The book provides a detailed analysis of key political, demographic, social, environmental, and geopolitical turning points and future scenarios with an emphasis on business and economic topics, drawing on examples also from the recent global financial crises.

Originally published on the Wharton News site September 24, 2012. Read the full story:

http://news.wharton.upenn.edu/press-releases/2012/09/new-book-explores-significance-and-impact-of-global-turning-points/