Building Wharton’s Brand in India

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The timing was ideal—coming on the two-year anniversary of Wharton’s first open-enrollment program launched outside the United States in India. To date, about 300 business leaders throughout India have participated in Wharton’s Accelerated Development Program (ADP).

It’s not surprising that India is a strategic destination for Wharton. As an emerging economy and a booming market for entrepreneurs, the country is experiencing significant growth. Acquisitions are common. Managers face the challenge of merging cultures while producing products very quickly, and many of them are assuming new roles with higher levels of responsibility. In India and in China, another growth area for Wharton programs, the economies are in high gear. Not surprisingly, their need for leadership and management development is much higher than in the West, where the pace of growth has slowed.

Wharton’s ADP in India has attracted a much more senior group than the School anticipated, and the evaluations have been stellar—among the highest in Executive Education’s overall portfolio. The exposure in India’s business press as well as the buzz from these executives in our program has been phenomenal, and Wharton is looking to replicate India’s success in other regions.

A major highlight of the trip was exploring how Wharton could link up with the top 10 industry associations and the top multinationals for partnerships or management and Executive Education programming.

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Originally Published October 24th, 2013 in Wharton Magazine.