The Bazaar Brunch

bazaar brunch overview shotOn October 6, 2013, the Penn Club of Mumbai and the Wharton Club of India were proud to host The Bazaar Brunch. Open exclusively to Penn and Wharton alumni and their families, the Bazaar served as a platform to encourage and promote entrepreneurship from the Penn and Wharton community in India. There is tremendous entrepreneurial talent among our alumni in India, and we wanted to showcase the range of ventures—and give a chance for everyone to network!

The Bazaar included these terrific alumni enterprises:

An Indian Couture Line by Aarti Kochhar (ENG’11)

Aarti is a consultant by day and an entrepreneur by night. Her keen sense of fashion design has helped her build a blossoming line of beautifully hand-crafted Indian traditional wear. Her designs at the Brunch were a hit with all the ladies, who were seen inquiring about orders for the upcoming festive season of Diwali (the Hindu New Year)!

AnonymousCo.com – Juveca Panda (ENG’10)

Anonymous Co. is an online fashion retailer that provides the aspirational Indian woman with affordable fashion. While the website caters to the needs of its fashion forward customers through its home grown brand Anonymous Co., it also provides a tempting selection of products from upcoming brands and designers. Juveca showcased an array of accessories from her website that were loved by our young and fashion-forward alumni.

bedbathmore.com – Amit Dalmia (W’98)

Bedbathmore.com is India’s first dedicated online shopping portal in home furnishing and lifestyle segment. Bed.Bath.More understands style and comfort and aims to help Indian consumers make their homes a better place to live in. On display at the Bazaar were top-of-the-line home furnishings and linen from Bed.Bath.More.

Hector Beverages – Neeraj Kakkar (WG’10)

Hector Beverages are, in their own words “the people bringing the functional beverage revolution to India!” Makers of the highest selling Indian energy drink Tzinga – that contains natural ingredients such as lemon and ginseng and choice fruit flavor, Hector is often heralded as one of the coolest start-ups in India. Hector Beverages is rapidly expanding and the founders plan to have a retail presence in the country’s top 30 cities. Their website states: “Hector Beverages is a foolish idea. A new entrant, in an unproven space, out to take on giants with the deepest of pockets.” However, it is evident that this foolish idea has turned into a flourishing business proving the reference to Greek Mythology to their company name on their website that they “know that Achilles does not have the most powerful heels.”

At the Brunch, Hector had on display their newly launched PaperBoat Drinks. Their kiosk saw a lot of traffic with alumni children and parents sampling the delicious locally flavored (Aam Ras/Mango and Jal Jeera Masala) drinks and making paper boats for a good cause. The branding on the tetra packs and on social media is interestingly positioned towards invoking nostalgia of childhood memories and simpler times. (Editor’s Note:  Hector Beverage was a finalist in the 2010 Wharton Business Plan Competition.)

Hokey Pokey Ice Cream – Rohan Mirchandani (WG’12)

“Fun, it’s what we believe in,” says the Hokey Pokey website. And Hokey Pokey’s bazaar kiosk definitely infused a whole lot of fun into the Brunch with Rohan Mirchandani encouraging alumni of all ages to try out his delicious ice cream and toppings. Hokey Pokey was the first ice cream parlor in Mumbai which gave customers the freedom to create their own ice cream flavors through custom mixing ice creams on a cold stone slab. Hokey Pokey has since expanded, introducing the larger Indian audience to its ice creams by setting up parlors in more areas of Mumbai as well as cities like Pune, Ahmedabad, Surat and Bangalore.

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Originally Published October 22, 2013